Meet the CEO

Sam
Juergens

Chief Executive Officer — Pure White Studios

Sam Juergens

As CEO of Pure White Studios, I'm on a mission to help people unlock the confidence that comes with a genuinely bright, healthy smile. We specialize in professional teeth whitening treatments that deliver dramatic, long-lasting results in a clean, modern studio environment — without the hassle or inconsistency of at-home kits.

My background is primarily in healthcare, but I pivoted to cosmetics after consulting for a med spa looking to add GLP-1s for their patients. I took a leap starting Pure White Studios here in Austin because no one else was offering this service the way it should be. We prioritize a luxury customer experience while still offering the most competitive pricing.

Book a Session
3+
Shades Whiter, Guaranteed
1
Session to See Real Results
100%
Pay After You See Results

Our Mission

Better whitening,
made accessible.

I built Pure White Studios because I believe everyone deserves to feel their best — and a radiant smile is one of the fastest, most impactful ways to boost confidence and first impressions. We're committed to exceptional service, transparent results, and helping our clients maintain their bright smiles long after they leave the studio.

At Pure White Studios, we combine advanced, clinical-grade whitening technology with a premium, spa-like experience. Our clients walk out not just with whiter teeth, but with a renewed sense of self-assurance that shows in every photo, meeting, and conversation. Whether you're a busy professional, a bride-to-be, or anyone who wants to put their best smile forward, we make the process safe, comfortable, and remarkably effective.

"Everyone deserves to feel their best — and a radiant smile is one of the fastest, most impactful ways to boost confidence and first impressions."
— Sam Juergens, CEO
01
Radical Transparency
You see your before and after before you pay. No surprises, no pressure.
02
Clinical Standards
Every studio runs the same professional protocol. Same results, same safety, every location.
03
Accessibility
Professional whitening shouldn't require a dentist referral, a waitlist, or a $600 bill.

Ready to Get Started?

Your brightest smile
starts here.

Book your session at any of our three Texas studios — Austin (The Domain), Bee Cave (Hill Country Galleria), or San Antonio (The Rim). No deposit, no credit card required. You only pay after seeing your results.

Book a Session View Real Results